Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? The way in which consumers search with be noticeably changed by digital assistants. Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition. In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one.
Easy to read and digest
SEO isn’t a quick tactic that will suddenly boost traffic to your website; it’s a long-term commitment, Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. Build a unique contact page for each location that you operate and mark up your location information in Schema.org. Having a company blog can really help with your SEO efforts. It’s something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you’re writing your posts, it’s important to make them as SEO-friendly as possible in order to see the best results with your search engine rankings. Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable.
Optimize your content around a topic, not around a single keyword
Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new web content to add to the index. Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health. Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines view these citations as a sign of authority. How do you add content to Google?If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have to earn their trust – and it’s a slow process. Include any keywords you want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword
Optimise your website navigation
According to Gaz Hall, a UK SEO Consultant : "SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up." Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we believe will always play a critical role in how your website performs in the search engines. In this article, we’ll take a look at these strategies and give you some tips for getting better SEO rankings. Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely.
Do not duplicate meta descriptions
Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work together to not only reel in your audience, but also keep them revisiting your page and engaging with your website (all good stuff). Instead of writing on-page copy for the sole purpose of repeating a
keyword multiple times, you should write about your product or service
or idea naturally, and let your keyword variations naturally fall into place.
If that doesn’t happen, go back and spring in some variations into the
content so that the same message gets across, just optimized! The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have Search engines no longer value pages filled with targeted keywords.
Arm yourselves with an SEO strategy
Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. Analytics tools such as Google Analytics, Google
Search Console, Ryte and HubSpot enable you
to examine many important details about your
website and its usage. For example, the HubSpot
tool can identify which organic keywords are
already driving traffic to your website. The same
is true of Google Search Console, which is free.
These keywords create a good base of core
keywords and give you a list of keywords that
you can use to measure the performance of your
future SEO efforts.