Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. While it is possible to use SEO on the same pages over and over, you’ll find that it’s a lot more effective when it’s pulling all this new content under its wings, tying it all together, and pushing it all up the search engine rankings. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress.
Universal Search/Blended Search
Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. Develop SEO-enabled content from creation that is ready to deliver across all devices.
More focus is put on searcher intent
Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content is the most useful and should be ranked higher. : Article marketing involves writing
one unique article, and then rearranging the words to transform that one
article into multiple versions. This rearranged article will then be placed
on different, usually low-quality article sites with highly optimized anchor
text links. For advanced users, the information an analytics package provides,
combined with data from your server log files, can provide even more
comprehensive information about how visitors are interacting with
your documents (such as additional keywords that searchers might
use to find your site). How do you add content to Google? If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for your business so he can deploy an SEO strategy based on your actual business model. Google allows webmasters to geographically target certain websites
or sections of your website to certain locations and regions via Google
Webmaster Tools. You can find these settings by logging into your Webmaster
Tools account, looking under Site Configuration, and changing your geographic
targeting in the Settings tab.
No-follow all backlinks
According to Gaz Hall, a UK SEO Consultant : "You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well." Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider. Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random one, as it will serve you no good. The comments should be relevant and in that context only. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money.
What does your audience expect from you?
When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing. The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. One question that often arises in regards to HTML tags and linking is whether or not internal links should be “nofollowed.” “Rel=’nofollow’” instructs Google to not allow PageRank to flow through the link. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal. Choose your keywords carefully, and keep user intent as your primary goal.
Stick to Your Plan
Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like. Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines view these citations as a sign of authority. If you optimize your meta descriptions with clear and attractive extracts on what potential visitors can find on your site, it becomes easier for them to see if the information they’re looking for is on that page. Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. Check the readability score of your content with the Flesch reading ease test, and aim to get above 60%