Competitor Analysis and Opportunity Identification
Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. While it is possible to use SEO on the same pages over and over, you’ll find that it’s a lot more effective when it’s pulling all this new content under its wings, tying it all together, and pushing it all up the search engine rankings. A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does.
Use discretion with hashtags
Search engines have made it clear: a vitally important part of the future of search is “rich results.” Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages Strategically written website copy includes well-thought-out internal links and calls to action. Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short.
Ask and Answer Important Questions
While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is still incredibly important. You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors’ links, you can search for their most popular URLs with the link: command in Google. If you want to go further, use one of the many backlink tools to search for the most influential links – a good starting point is Open Link Profiler which gives you a lot of data for free. Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. One way to approach SEO is to write catchy headlines. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site.
Comment links for SEO
Gaz Hall, from SEO Hull, had the following to say: "SEO is something that is constantly evolving and changing." Keyword research is a critical component for search engine optimization because when used correctly it provides a road map for both the design and execution of building websites and developing content. It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and rank high.
Write two high-quality blog posts of more than 1,000 words each week
Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. When approaching other webmasters to link to your site; it's really important to “suggest” suitable text for them to use; i.e link code that will have the most suitable link text for your site. I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. If you want to increase your rank for your particular web page or website on different search engines such as Bing, Google as well as Yahoo, then SEO (Search Engine Optimization) will allow you to do this. The purpose of SEO is to achieve the best result on a search engine placing your website or web page on top of search engine.
How are you supposed to audit your site?
Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. Use relevant and accurate meta descriptions, title tags and alt text throughout your site. SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability.