Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article. Stop marketing to audiences and instead market to customers at scale. SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth. If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas.
Add a Pin It plugin to your site
Performing regular audits on your website’s links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This helps in indexing the internal pages fast. You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these tools will significantly speed up the process of coming up with long lists of keywords. Make sure to apply a suggested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic.
Try to target a hungry crowd
If you are writing a blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great book but it’s not in any bookstores, so people can’t find it and therefore can’t read it. Higher rankings lead to more clicks and
visits from interested searchers, and
that search traffic is uniquely valuable
because of its high relevancy and
timeliness -- people search when they’re
interested or ready to perform an action. The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. How to fix Google penalties. If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins.
A better way to reach out to your audience
According to Gaz Hall, a UK SEO Consultant : "A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website." Lets go a little deeper as to the relevance of authority. As everybody knows, Search Engines are the moderators of the Internet. The search engine spider crawls the Internet finding billions of new pages, indexes them and then matches each web page to the relevant search query Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting on the other side of the link rather than just quickly clicking to see what the rest of the title is about. Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though.
Make sure any SEO consultant you hire has years of real-world SEO
You’ve heard that blogging is good for SEO and maybe you even publish new posts regularly and share your posts on Twitter and Facebook. Problem is, you’re still not seeing any serious organic traffic from your blog and you’ve never managed to see a blog post rank anywhere near the heralded first page of Google search results, no matter how much you try to cram in those keywords. Where are you going wrong? Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. Every site-owner needs to gather links and local business owners would probably benefit even more for good links. In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency.
Big Brands Burst to the Top
Adjusting your keyword distribution gives you power to change your campaign over time. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. Natural language in search is becoming more prevalent, especially with the rise in voice search and Google’s understanding of natural language queries. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. Google’s web indexing system favors recently updated content, especially for time-sensitive searches.