Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of information really quickly. A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. . If your site has thousands or even millions of pages, hand-crafting description meta tags
probably isn't feasible. In this case, you could automatically generate description meta tags based on
each page's content. When determining the value of a keyword topic it’s important to understand what it will take to drive traffic for that keyword.
How to Find Acquisition Targets
Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against Google and ASA guidelines. Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work together to not only reel in your audience, but also keep them revisiting your page and engaging with your website (all good stuff).
How do you make a Google friendly title?
Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site. As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in order to best increase overall organic traffic. Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. Long tail SEO can attract traffic. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page
Social media signals have always invited contradicting opinions
According to Gaz Hall, a UK SEO Consultant : "By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition." Instead of creating content, a lot of websites should be focused on cleaning content. So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site.
The best way to escape Google’s Pelican penalty
Organizations should take many factors into account when pursuing an SEO strategy. Satisfy your users’ intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have First, stop assuming SEO is dead because the rules changed. Content is not only key when it comes to SEO, it also plays a vital part in guiding your customers down the sales funnel to make a purchase – and that’s why it’s so important to have a well-thought-out strategy in place. Now you know what you need to do to create a content plan that generates results.
Don’t forget to link from the top too
WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice on how to improve it. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. Know where and how to use keywords in your content for maximum searchability. You can get up to six sitelinks for your SERP listing, plus a searchbox if you can wrangle one. On desktop, this means that four or five times as much SERP space is given over to your listing, while on mobile, a sitelinked listing can take up the entire screen.